Developing Business Models for Using Mobile Phones to Strengthen Preventative Healthcare in South Africa
Background: South Africa’s health sector has not yet shown enough improvement to reach the Millennium Development Goals related to health. One of the problem areas is the low infant and child vaccination coverage in certain areas of South Africa. The use of mobile phones in health care (mHealth) has the potential to strengthen the primary health care system through improved information management.
Objectives: Possible business models are to be proposed for a mobile health solution for vaccination (MHSV) within the public health sector of South Africa.
Methods: Osterwalder and Pigneur’s business model canvas are applied to an MHSV, with the support of literature. Findings are validated through interviews with experts in relevant fields.
Results: Business models were developed for the public and private sectors. The possible effect of the National Health Insurance (NHI) on these models was also predicted.
Conclusions: Buy-in from multiple stakeholders is required, together with a client that will provide funding for the development of the MHSV.
Stats SA. General household survey 2011. Pretoria, Statistics South Africa, 2012.
Research ICT Africa. Mobile Apps at the Base of the Pyramid – South Africa. Research ICT Africa 7 March 2013. Available at: http://www.researchictafrica.net/presentations.php accessed 26 April 2013.
Vital Wave Consulting. mHealth for Development: The Opportunity of Mobile Technology for Healthcare in the Developing World. Washington, D.C. and Berkshire, UK: UN Foundation-Vodafone Foundation Partnership, 2009. Available at: http://www.globalproblems-globalsolutions-files.org/unf_website/assets/publications/technology/mhealth/mHealth_for_Development_full.pdf accessed 23 November 2013.
Friderichs C. Analysis of Mobile Health Opportunities in South Africa: Findings of the GSMA Mobile Health Decision Support Toolkit. GSMA 1 June 2011. Available at; http://www.mobileworldlive.com/analysis-of-mobile-health-opportunities-in-south-africa-findings-of-the-gsma-mobile-health-decision-support-toolkit accessed 25 April 2013.
Chopra M. Achieving the health Millennium Development Goals for South Africa: Challenges and priorities. The Lancet 2009; 374(9694):1023-1031
Massyn N, Day C, Barron P, Haynes R, English R, Padarath A, editors. District Health Barometer 2011/12. Durban: Health Systems Trust, March 2013. Available at: http://www.health-e.org.za/wp-content/uploads/2013/04/DHB2011_12lowres.pdf accessed 24 November 2013.
Pradhan MR. ICTs application for better health in Nepal. Kathmandu University Medical Journal 2003; 2(6):157-163.
Osterwalder A, Pigneur Y. Business model generation: a handbook for visionaries, game changers, and challengers. Wiley, 2010.
DOH. National Health Insurance in South Africa: Policy paper. 2013. Available at http://www.doh.gov.za/list.php?type=National%20Health%20Insurance accessed 10 July 2013.
Hendricks M, Botha C. Financing South Africa’s national health system through national health insurance: possibilities and challenges: colloquium proceedings. Cape Town: HSRC Policy Analysis Unit, 2008.
Zott C, Amit R, Massa L. The business model: recent developments and future research. Journal of Management 2011; 37(4):1019-1042.
Chen S, Cheng A, Mehta K. A Review of Telemedicine Business Models 2013. Telemedicine and e-Health 2013; 19(4):287-297.
Copyright (c) 2014 Frans Snyders, Liezl Van Dyk
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.